Marketing reporting dashboards
Most businesses running paid ads can't answer a simple question. Which ads actually made money.
The numbers live in different places. Sales sit in Shopify. Spend sits in Google Ads and Meta. Each platform reports its own version of conversions, so the totals never match and nobody trusts the report.
I build a private dashboard that puts it in one place.
How it works:
- Orders and revenue come from Shopify, treated as the single source of truth.
- Advertising spend is pulled from Google Ads and Meta using their official APIs.
- Sales are matched back to the ad that brought the customer in, using UTM tags and referrer data.
- The output is a return on ad spend figure the business can actually trust, broken down by campaign, by channel and by day.
What it does not do: it doesn't create, edit or manage anyone's ad campaigns. It is read only. It pulls spend figures for reporting and nothing else.
Who it's for: e-commerce businesses and agencies spending real money on ads who want one honest number instead of three conflicting ones.